Photography Day Rate Calculator
Plan your photography day rate free — your target rate from your own numbers (estimate, not market data). Plan yours now!
Shoot Day-Rate Planner
Turn your goal into a dated, step-by-step plan.
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What is Photography day rate calculator?
Shoot Day-Rate Planner — Plan your photography day rate free — your target rate from your own numbers (estimate, not market data). Plan yours now!
This tool divides your annual income target plus annual expenses by your shoot days per year to get a base day rate, then adds your per-shoot assistant and gear costs on top — a published arithmetic formula with no market-rate data involved. The result reflects only the numbers you enter, so it is an estimate of what you need to charge, not what clients will pay.
Why use this photography day rate calculator?
Built for photography day rate calculator
Plan your photography day rate free — your target rate from your own numbers (estimate, not market data). Plan yours now!
Transparent & honest
ESTIMATE: the result is based entirely on your own inputs — it is not market data and does not say what clients in your area will pay.
Private by design
Everything runs in your browser. Your inputs never leave your device.
Works everywhere
Fully responsive — perfect on desktop, tablet, and mobile. No app needed.
Regularly updated
Regularly maintained and reviewed to ensure accuracy.
Free forever
No accounts, no limits, no watermarks. Use Shoot Day-Rate Planner as much as you need.
How to use Shoot Day-Rate Planner
- 1Enter your "Annual income target" — the take-home pay you want from photography this year.
- 2Enter your "Shoot days per year" — only the days you can actually book and bill.
- 3Add "Annual business expenses" (insurance, software, travel) and your per-shoot "Assistant costs" and "Gear rental".
- 4Run the tool to get your recommended shoot day rate plus a per-shoot cost breakdown.
- 5Read the "Annual capacity check" to confirm your planned shoot days cover everything.
What can you do with Shoot Day-Rate Planner?
- How much to charge for photoshoot — Plan your photography day rate free — your target rate from your own numbers (estimate, not market data).
- Photographer day rate — Plan your photography day rate free — your target rate from your own numbers (estimate, not market data).
- Commercial photography pricing — Plan your photography day rate free — your target rate from your own numbers (estimate, not market data).
Good to know
- ESTIMATE: the result is based entirely on your own inputs — it is not market data and does not say what clients in your area will pay.
- Per-shoot costs (assistant, gear rental) are assumed to be billed to the client on top of the base day rate.
- The annual capacity check assumes every planned shoot day gets booked and paid; unpaid days, cancellations, and taxes are not modeled.
How it works
This tool divides your annual income target plus annual expenses by your shoot days per year to get a base day rate, then adds your per-shoot assistant and gear costs on top — a published arithmetic formula with no market-rate data involved. The result reflects only the numbers you enter, so it is an estimate of what you need to charge, not what clients will pay.
Examples
No assistant; gear rental of $50 per shoot is added to the base day rate of $600.
Higher per-shoot costs push the recommended day rate above the $2,250 base.
Expenses and per-shoot costs default to $0, so the rate is simply target ÷ shoot days.
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Frequently asked questions
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